PROFIL PRACOWNIKA: Kinga Stopczyńska

SCIENTIFIC AND SOCIAL MEDIA PROFILES

POSITION DESCRIPTION

  • Member of the Group of Experts at the Faculty of Management.
  • Author of several dozen publications in the field of marketing communication, including social media, incl. books "Influencer marketing in the era of new media" and "Creating a brand image with the use of modern forms of communication. Second edition updated ”.
  • A business practitioner with many years of experience in working with leading brands and media.
  • An expert in the field of social media and crisis PR.
  • Conducts projects in the field of Public Relations, Social Media, Influencer Marketing, Branding and Design Marketing on the Polish and international market.
  • A trainer in the field of broadly understood marketing communication and social media.
  • The head and co-founder of the only Polish field of study "Digital Communication and Social media for management" conducted in English at the Faculty of Management, University of Lodz.
  • Nominated in the plebiscite of the Polska Press Group "Personality of the Year 2020" of the Lodz region in the field of Science
  • Winner of the Rector of the University of Lodz Award for teaching achievements (2022)
  • Winner of the Team Award of the Rector of the University of Lodz for the textbook "Creating and implementing enterprise marketing strategies. Case studies" (2017)

INTERESTS

  • social media
  • influncer marketing
  • customer behaviour
  • design
  • fashion PR

CONTACT DETAILS AND OFFICE HOURS

phone: 42-635-52-05

phone: 42-635-52-04