PROFIL PRACOWNIKA: Paweł Bryła

I am a professor at the University of Lodz in the Department of International Marketing and Distribution at the Faculty of International and Political Studies. I am a graduate of international relations at the University of Lodz and postgraduate studies in European integration at the College of Europe in Bruges. I obtained my doctorate and habilitation at the Faculty of Management at the University of Lodz.

My research interests are focused on the marketing of regional and organic food products, the role of health-related information in the food market, consumer ethnocentrism and international student mobility. Privately, I like travelling and play table tennis.

I am the author of over 130 scientific publications, including articles in leading international journals (including "Nutrients", "Appetite", "Sustainability", "British Food Journal", "Quality Assurance and Safety of Crops & Foods", "Academy of Management Learning and Education "," Studies in Higher Education "). My papers have been cited 592 times in the Web of Science database (Hirsch index 11) and 1,710 times in the Google Scholar (Hirsch index 20). I managed two research projects financed by grants from the National Science Center and a Polish team in the international research project MERGE, financed by the European Commission. I was a laureate of two editions of the Iuventus Plus program for outstanding young scientists and a scholarship holder of the Minister of Science and Higher Education. I received the Award of the Presidium of the Branch of the Polish Academy of Sciences and the Conference of Rectors of Lodz Public Universities, the Award of the Marshal of the Lodz Region, the Prof. Witold Kula and 12 rector's awards. For 8 years I was the Faculty Rector's Plenipotentiary for the Erasmus Program, significantly contributing to the internationalization of the university. I led, among others to triple the number of bilateral contracts with foreign universities - from about 30 to over 100. I work as an expert with the National Science Center, the National Center for Research and Development and the National Agency for Academic Exchange. I was a reviewer of a doctorate at a foreign university (University of Vaasa in Finland). I am a member of the editorial boards of international scientific journals, incl. European Journal of International Management, Foods, Sustainability and Central European Management Journal, as well as Cambridge Scholars Publishing.