Dr Kinga Stopczyńska is the Head and creator of the "Digital Communication and Social Media for Management" study programme, which is conducted in English at the Faculty of Management of the University of Lodz. She is an expert in the field of media, social media and crisis PR. She’s also a business coach in the field of social media strategy, marketing communication and brand image. Dr Stopczyńska is an author of several dozen publications, including: "Influencer marketing w dobie nowych mediów" [Influencer marketing in the era of new media] – the first book on the Polish market pertaining to such a broad approach to the subject of Influencer marketing.
What inspired you to become a scientist?
Marketing communication is my passion. I am attracted by its uniqueness, creativity and the ability to combine it into a unique company strategy. During my studies I worked as a media practitioner, which inspired me to continuously expand my knowledge and search for new solutions.
What impact does your work have on the surrounding reality?
Openness to people and their creative approach to the media are key elements of my work. Social media is the space in which we operate every day, which is why each of my publications receives a lot of comments. Each of them touches on areas that are particularly close to many people. The combination of business and scientific work allows me to quickly use research results and build authentic relationships with clients. However, I am particularly proud of the relationship with my students who, using the knowledge and experience provided to them, operate on the market successfully and with great courage.
How do you understand the term: profession of a scientist?
I understand it as openness to the world and avoiding a formulaic approach. It is the ability to combine theory with best practice. It is also the ability to share knowledge with others, constantly drawing on their thoughts and opinions. For me, being a scientist is much more than just having knowledge – it is constant awareness of how important self-development is and how important it is to approach the topic with real passion. Without passion, we will never be creative and unconventional, and this is what makes us unique.
More information about Dr Kinga Stopczyńska’s work:
Social Media for Children – a Threat but also a Chance
Influencer marketing – tylko moda czy nadal strategia sukcesu marek? [Influencer marketing – just a fashion or still a strategy for brands' success?] (in Polish)
Influencer marketing w dobie nowych mediów [Influencer marketing in the era of new media] (a publication) (n Polish)
Influencer marketing, czyli jak blogerzy wpływają na nasze zakupy [Influencer marketing, i.e. how bloggers influence our purchases] (in Polish)
Scientific achievements
Source: Dr Kinga Stopczyńska (Faculty of Management, University of Lodz)
Edit: Michał Gruda (Communications and PR Centre, University of Lodz)
The mission of the University of Lodz is to conduct reliable research and actively disseminate facts and research results so as to wisely educate future generations, be useful to society and courageously respond to the challenges of the modern world. Scientific excellence is always our best compass. Our values include: courage, curiosity, commitment, cooperation and respect.