Founder and co-owner of Lightscape, a marketing agency specialising in online PR activities. Head of the Public Relations Working Group at IAB Poland; juror in the MIXX Awards competition. Together with her team she develops platform for the optimization and management of online PR activities. She is specialist in the field of organic online communication and inbound marketing activities based on new technologies. She has been associated with the PR industry since 2004. A coach, author of numerous articles on marketing. She specializes in communication of technological and financial brands. The list of brands which she has worked with includes Intrum, ABB, CEDC, Inelo Group, PKO Leasing, Librus, Linux, Aviva, Idea Bank, Expander, Łódź Design Festival, GFT, Manufaktura, University of Lodz, Medical University of Lodz. She has graduated from International Economic Relations and Marketing, and completed doctoral studies at the Faculty of Management at the University of Lodz. She is certified by DIMAQ Professional.